aaron Salazar

…is a Mexican/Indigenous-American theatre director and producer based in New York City. With a career spanning 25 years, Salazar has worked in  numerous fields, including theatre, immersive experiences, dance, choreography, audio fiction, education, luxury brand activations, and event management.

His most recent production is DRAMA an aural experience, (AKS IMMERSIVE) a scripted audio fiction series written by New York Times Best Selling Author Jeffrey James Keyes ("Killer Chef" with James Patterson). This series features a cast of talent from Broadway, film, television, and immersive theatre, and is currently streaming on popular podcast and audio fiction platforms.

Salazar's previous notable works include the critically acclaimed X The Experience, starring Kim Exum (Broadway’s The Book of Mormon and A Wonderful World) and Cheech Manohar (Dead Boys Detective Agency on HBO/MAX and Broadway's Mean Girls). This interactive live cinema event had a successful 8-month run internationally and was written by Jason Veasey (Hulu's Only Murders in the Building and Broadway's A Strange Loop and The Lion King). Other notable productions  Salazar has directed include BitterSweet at the Cell Theatre and The Cooping Theory 1969: Who Killed Edgar Allan Poe, (Poseidon Theatre Company) which received coverage in the New York Times, NY Daily News, Timeout New York (Best Immersive Experiences), NY Post, and Wall Street Journal, as well as accolades from NoPro for being the Best Experience of 2019 in NYC. Salazar has also produced sold-out versions of Antigone at Alchemical Theatre and The Cooping Theory:Who Killed Edgar Allan Poe?, including a Halloween edition and a run in Williamsburg, Brooklyn. In addition, he has directed over 30 musicals and plays in educational theatre settings.

Beyond theatre, Salazar has collaborated with world-renowned luxury brands, leading activations and guest experience programs that have set templates for other companies in team-building practices. As a talent acquisition manager, he has hired over 300 artists. Moreover, Salazar has served as a consulting director for prestigious institutions like Carnegie Hall and the Juilliard School of Dance, as well as for the international education organization, Academy for Impact through Music. He has also worked as an advisor for immersive and experiential live arts with Upturn Funds, a venture capital firm.

With extensive real-time knowledge and experience as both an artist and producer, Aaron founded AKS IMMERSIVE, a hub for creative production in theatre, experiential events, and brand activations. 

Since 2017, he has developed a vision and framework for site-specific immersive theatre in NYC, inspiring numerous productions across the country and beyond. Salazar's current focus lies in creating original intellectual property for theatre, immersive, and live arts experiences. In a saturated market, AKS IMMERSIVE aims to produce truly bespoke original works based on the principles of authentic theatre craft and artistic integrity.